BMW & MINI
Rather than being market follower, BMW defined itself as driving pleasure.
Content needed to be more inspiring & emotional for premium customers
Maintain top of voice in imported auto brands.
As PR Digital Retainer for 2 years, we offered:
Masterplan & key message, all content copywriting, press relationship, PR & digital content copywriting PR booking, KOL, forum seeding, newsletter creating, HR outsource, website/brochure trans-creating