Challenges:

 

Rather than being market follower, BMW defined itself as driving pleasure.

 

Content needed to be more inspiring & emotional for premium customers

 

Maintain top of voice in imported auto brands.

 

Solutions:

 

As PR Digital Retainer for 2 years, we offered:

 

Masterplan & key message, all content copywriting, press relationship, PR & digital content copywriting PR booking, KOL, forum seeding, newsletter creating, HR outsource, website/brochure trans-creating